France’s brand-new online-only sustainable clothing line
This is the dream-come-true story of two French protagonists, Charlotte Dereux and Nicolas Poyet, founders of PATiNE, who strive to reinvent fashion must-haves with their brand-new sustainable clothing line exclusively sold online starting this 2017 spring/summer season.
The new brand of textile articles gathers momentum by proposing recycled materials, low environmental footprint natural materials such as flax, hemp, vegetable leather and organic wool, and fibres like Tencel® and Lyocell®.
Are favoured: local (European) production, based on know-how (so as to lower the impact of transportation and nurture a true human-centered customer-supplier relationship), organic cotton meeting the requirements of GOTS standards (1) and the application of Oeko-Tex class1 (2)-certified dyes. Manufacturers, who belong to the Fairwear foundation (3) and meet the SA8000 (4) social accountability standards, are met in person.
The brand is determined to dismiss polyester and polyamide, made from petroleum (cheaper to produce but taking longer to biodegrade), ordinary cotton (major water and pesticide-consuming material, injurious to the health of those who cultivate it), chrome leather tanning excluding waste water treatment (affecting factory workers’ health), and jeans sandblasting (engendering respiratory diseases for those performing it).
To this end, PATiNE relied on the support of Spin It (LCA software dedicated to textile products developed and distributed by Cycleco) to weigh up the environmental impacts of its clothes with a special emphasis on water consumption and effects on climate change. A study was conducted (were examined closely: quantity of water used, quantity of carbon dioxide produced…) from the cultivation of the plant, to the product’s spinning, knitting, dyeing, transportation and making processes, to the washing of the clothes at consumers’. These data were then compared with those of an ordinary cotton garment.
Surrounded by a team of designers, knitters and manufacturers, the brand markets its first 60% organic cotton and 40% recycled organic cotton tee-shirt available in two models. Click here for the 30-day-long pre-order special launch offer on the brand’s website.
For more information on this topic:
- Interview of Charlotte Dereux (in French) in ChEEk magazine (website dedicated to generation Y women)
- Spin It, Cycleco’s LCA software for textile products
- GOTS is a world benchmark for biological fibre assessment and the integration of social and ecological aspects, resting on a certification outside the entire supply chain.
- Oeko-Tex is a label focusing on consumer health, especially preventing adverse health reactions induced by textiles.
- The Fairwear foundation is an independent, non-profit organisation working to improve conditions for workers in garment factories.
- SA8000 is the leading social certification standard for factories and organizations across the globe.